Skin Care for Every Man
Men's personal care brand Every Man Jack, which is carried exclusively at Target Corp. stores, is looking to boost its skin care business with the introduction of an antiacne line.
The brand launched at Target stores Thursday a trio of items called the Skin Clearing collection, which includes a face wash, scrub and lotion formulated with a 2 percent concentration of salicylic acid to treat and help prevent acne.
"It rounds out the line," Ritch Viola, found of the San Francisco-based brand, said of the new skin care range, which was inspired by feedback from the brand's 20- to 40-year-old consumer base. "There area a lot of guys out there who are grooming-involved," he said, "so we've gotten a lot of e-mail and specific requests."
Viola said he sensed a dearth of male-specific skin care products on teh market that are priced from $4 to $5 and also positioned as natural - in this case, free of parabens, dyes, phthalates and sodium laureth sulfate. Instead, Every Man Jack items use vegetable- or coconut-derived surfactants.
- Women's Wear Daily, The Retailer's Daily Newspaper September 2008