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Every Man Jack’s 2024 Impact: Small Acts, Big Change

Every Man Jack’s 2024 Impact: Small Acts, Big Change

by Brad Larabell

Did you know that every time you place an order at Every Man Jack, you’re not just prioritizing your grooming, but you’re making an impact on the betterment of the planet, too? 

 

At Every Man Jack, we believe that small acts of giving back to the planet—and the communities we share it with—can bring big change. That’s why with every order placed, you have the opportunity to elect a nonprofit partner that will receive 1% of your total purchase. It doesn’t cost you a thing, but together, we’re creating a powerful impact that stretches far beyond your grooming routine.

 

In 2024, our community's support helped achieve some incredible milestones. Here’s a look at what we accomplished together this year, alongside the organizations that made it all possible:

 

Big City Mountaineers: Opening the Outdoors to All

Big City Mountaineers (BCM) is dedicated to breaking down barriers so youth from disinvested communities can experience the transformative power of the outdoors. Through guided, immersive outdoor adventures, BCM builds confidence, resilience, and connection for young people who might not otherwise have access to nature.

  • This year, you helped 7 city youths take part in their first-ever overnight outdoor trip—a life-changing opportunity to explore wilderness, build teamwork skills, and discover their inner strength.
  • In 2024, Every Man Jack contributed $25,000 to fully fund three youth groups (about 45 kids), supporting day hikes, backpacking trips, and backcountry exploration. These experiences foster personal growth and create lifelong connections to the outdoors.

 

National Forest Foundation: Protecting Our Forests

The National Forest Foundation (NFF) works to restore and enhance America’s National Forests, which provide clean air, water, and recreation spaces for millions. NFF focuses on reforestation, wildlife habitat protection, and wildfire resilience—critical initiatives for preserving public lands.

In 2024, Every Man Jack customers supported efforts to:

  • Restore over 70,000 sq ft (equivalent to ~1.5 acres) of the Tahoe National Forest, revitalizing this essential ecosystem.
  • Plant 106 trees along the Pacific Coast, helping combat climate change and preserve the region’s natural beauty.
  • Incorporate 3,765 sq ft of National Forest land into wildfire resiliency planning, helping to safeguard these spaces for the future.

In 2024, we continued our commitment to the NFF with an additional $50,000 donation that focused on three key projects:

  1. Planting 25,000 trees in the Ouachita National Forest.
  2. Restoring 7 acres of forest in California’s Tahoe National Forest.
  3. Restoring and building cabins in Alaska’s National Forests, providing accessible and inviting spaces for the public to connect with nature.

 

One Tam: Restoring Mount Tamalpais

Mount Tamalpais, a natural landmark in Marin County, California, holds special significance for Every Man Jack—it’s where our journey began. This incredible space is our backyard at Basecamp, inspiring us as a brand and a team. It’s where our employees hike, bike, camp, and connect with nature, making it a cornerstone of our identity.

The One Tam partnership is dedicated to the conservation of this natural treasure, focusing on protecting rare plant species, restoring trails, and promoting forest health to ensure Mount Tam continues to thrive. Supporting One Tam is not just about giving back—it’s about safeguarding a place that has shaped who we are.

With Every Man Jack’s $10,000 contribution in 2024, One Tam will:

  • Realign 1.5 miles of trail at Roy’s Redwoods Preserve. This project restores floodplains, protects delicate vegetation, and improves accessibility so visitors of all abilities can enjoy the old-growth redwood grove.
  • Support the Marin Regional Forest Health Strategy, a critical roadmap for managing and protecting 180,000 acres of Marin County’s forests and woodlands, ensuring they remain resilient against climate challenges.
  • Provide two conservation managers with essential gear to monitor and protect rare plant species unique to Mount Tamalpais.

 

Wounded Warrior Project: Supporting Veterans’ Mental Health

Wounded Warrior Project serves veterans and active service members through programs that address mental health, physical well-being, and long-term support.

Thanks to our combined efforts, 11 veterans received an hour of mental health treatment each, providing essential care, tools, and resources to support their healing journey.

In addition, Every Man Jack amplified this mission by donating $1 for every select beard care product sold at Walmart, Walmart.com, and participating retailers in the month of November. Through this campaign, we contributed an incredible $100,000 donation to the Wounded Warrior Project by the end of the month, extending critical support to those who served.


It’s Simple, but Powerful

Every time you place an order with Every Man Jack, you have the opportunity to contribute to these efforts. It’s seamless, impactful, and part of our missions to inspire men to take care of themselves while connecting to the world around them. Together, we’re helping restore forests, support youth in the outdoors, protect rare ecosystems, and provide critical mental health resources for veterans—all while encouraging self-care that benefits both individuals and the planet.

We’re proud of what we accomplished in 2024, but this is only the beginning. With your support, we’ll continue to make a difference—one small act at a time.

Thank you for being part of our mission. Here’s to a greener, healthier, and stronger 2025!

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