Guys have lots of names for their balls: nuts, testes, beans, Mr. Happy’s brother Darrell and his other brother Darrell. But whatever you call your boys, make sure to protect them from southern discomfort with the special attention they deserve.

Introducing Below the Belt care, a new collection of down-there grooming products that are designed to treat your fellas like royalty. Crafted to cleanse funk, fight odor, and reduce chafing in your most sensitive areas, it’s like VIP treatment for your VIP parts.

The Goods For Your Goods

Our Below the Belt (BTB) collection is your ultimate toolkit to stop embarrassing odors, wetness, and chafing. Designed to help you stay fresh and comfortable down there, it’s a safe and effective routine for those sensitive areas.

Foaming Cleanser: Keep Clean and Confident

Stay fresh down south with a gentle, refreshing ball cleanser that fights funk while soothing and hydrating the skin. Our Foaming Cleanser is designed to gently wash away sweat, dirt, and odor-causing bacteria while hydrating your skin.

Key ingredients include Witch Hazel to cleanse, Oat Powder to soothe, and Aloe Vera to hydrate. A smooth lather and a fresh citrus scent ensure a gentle yet effective way to keep the family jewels sparkling. 

Deodorant Lotion: Fight Odor and Wetness

Say goodbye to swamp ass with Deodorant Lotion, a 24-hour odor and wetness defense that keeps your sensitive parts soothed with a subtle, clean scent. Made with Arrowroot and Oat Powders that absorb moisture and Postbiotics to neutralize bacteria-causing odor, a little bit will go a long way to keep your goods dry and fresh while soothing irritation and itch. A subtle scent and mess-free applicator ensure ease of use and long lasting results. 

Anti-Chafe Gel: Break Free from Friction

Chafing doesn’t stand a chance with Anti-Chafe Gel. This lightweight formula is designed to ease the grind, reducing friction and irritation caused by repetitive rubbing. Naturally derived ingredients, like Natural Silica to lubricate and Arrowroot Powder to absorb excess moisture, offer a gentle yet effective way to free your skin from friction. Plus it’s thoughtfully packaged with a mess-free applicator for easy use.

Your New Below the Belt Routine

Turning your private parts into your best parts has never been easier. Here’s how to incorporate the Below the Belt collection into your grooming routine:

1. Start with Foaming Cleanser: Lather a small amount in your hands, cleanse the groin area, and rinse thoroughly. This step removes sweat, dirt, and bacteria while hydrating your skin.

2. Apply Deodorant Lotion: Use the mess-free applicator to evenly spread a small amount in the groin and ball area. This will keep you dry, fresh, and odor-free for 24 hours.

3. Finish with Anti-Chafe Gel: Apply a small amount to any areas prone to friction, such as the inner thighs or groin, for long-lasting comfort and protection.

Like Friends with Benefits, but Better

The Below the Belt collection delivers more than just grooming—it’s an essential for comfort and care-down-there. Packed with benefits that prioritize your skin and the planet, these products go above and below. From dermatologist-tested formulas to plant-based ingredients, plus mess-free packaging, it’s everything you need, where you need it most.

• Great for Sensitive Skin: Every product is dermatologist-tested and free of parabens, phthalates, and harsh chemicals.

• Plant-Based Ingredients: Made with naturally derived ingredients like aloe vera and oat powder, these products are gentle yet effective.

• Eco-Friendly, Thoughtful Packaging: Thoughtfully designed applicators make for mess-free use while reducing unnecessary waste.

Everything Else You Need to Know

Your groin and ball area deserves the same level of care, if not more, that you give to the rest of your body. If you’re not already sold on the sack-care, here are a few more key reasons we’re loving Below the Belt:

• Tailored for Guys: Unlike generic grooming products, these formulas are specifically designed to address the unique needs of men’s groin care.

• Effective and Gentle: Naturally derived ingredients ensure these products are tough on odor, wetness, and chafing but gentle on your skin.

• Confidence-Boosting: Whether you’re hitting the gym, heading to work, or just relaxing at home, this collection ensures you stay fresh and comfortable all day long—because confidence starts with feeling good where it matters most.

Ready to Be Good to Your Groin?

Say goodbye to southern discomfort with a formula that’s specially designed to work Below the Belt. With products that cleanse, deodorize, and protect, Every Man Jack has made it easy to upgrade your routine and free your junk from funk. Because taking care down there is taking care everywhere.